MME Media Hub
Riding the Wave: The Next Chapter in Streaming Video Will be Driven by Emerging Technologies and Market Challenges
Streaming video is an ever-evolving landscape of digital entertainment. Emerging technologies mean the equation for success is changing. AI, metaverse, big data, cloud, blockchain, VR/AR/MR and other technologies have changed the game. With so many avenues to take, it's now all about making the right strategic moves at the right time.
Streaming video faces a shift in business models. This is driven by: Disruption, Uncertainty, Consolidation and Complexity
OpenAI's Sora
This graphic contains some of the words being used to describe OpenAI’s Sora, a text-to-video generative AI model. It’s a disruptive technology, but how disruptive? No question that it will impact Hollywood movie-making. It may end up as a “niche” technology – fitting into select areas of making a film. No one quite knows the impact this will have.
What this technology does do: it allows anyone to try their hand at creating a compelling video. Sora is breathtaking, it’s terrifying, it’s a mystery.
The Unstoppable Growth of Streaming Video
U.S. Market: The growth factors that push the popularity of streaming video, particularly the streaming video segment known as SVOD (streaming video on demand), mesh with the environment of the United States. Therefore, the U.S. has seen phenomenal growth in the segment streaming video SVOD over the past five years. Consequently, although the market continues to grow, it has matured.
Future Global Growth: Future growth will be international -- where countries with the most favorable growth factors show the most potential. Five significant growth factors are: internet penetration, device availability, network infrastructure, economic factors, and cultural factors.
